The Sifter pedigree is rooted in the transformational success of Peapod, the country's first online grocery service. Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod was an ecommerce pioneer, allowing consumers to enjoy the convenience and value of grocery shopping on their own terms—anytime, anywhere. In launching Peapod, Andrew and Thomas sought to fundamentally improve people’s lives by making it easier to shop.
Today, the Parkinson brothers are putting the same passion and innovation behind Sifter. Joined by registered dietitian nutritionist Judy Seybold and former Peapod executives Jon Wilson, Tim Franklin and John Furton, they've created a powerful, science-based shopping platform designed to make healthy eating easy for everyone.
In creating the Sifter platform, our team of nutrition experts and developers incorporated the evidence-based recommendations given by dietitians and doctors for a wide variety of health conditions. Sifter systematically matches 130 (and counting) diets and attributes, or SiftTags, against a person’s personal preferences across more than 100,000 products. In effect, Sifter will read and accurately analyze tens of thousands of product labels in seconds, no matter how complex the diet request may be. The proprietary algorithms rely on complete product records that have been curated prior to input and analysis of nutrition facts, ingredients, allergen, certification, product claims and dietary logic. Sifter then delivers a personalized product subset for the shopper's consideration.
Unlike other syndicated attribution programs, Sifter filters multiple attributes on the same product by medical health diets, medication interactions, lifestyle diets, allergens, religious diets, and responsible practices in a single search. Accuracy of results is assured, and the process is simple, transparent, and consistent.
Many additional factors differentiate and elevate Sifter’s plug-and-play technology platform: