About

Meet the team

We’re nutritionists, developers, designers, marketers, data analysts, and so much more, brought together by a common passion: We believe healthy eating should be easy for everyone.

The Sifter Team

Kevin Billings
VP, Sales - Data Management
Daniel Branca
Design
Ben Brower
Data Engineer
Bracha Brown
Nutrition Specialist
Leona Cannon
Data Ops Manager
Tim Franklin
Chief Technology Officer
John Furton
Chief Operating Officer
Natalie Hamrick
RDN, LD
Nutrition Specialist
Tammy Hoffman
RD, SNS
Nutrition Database Manager
Pierce Hollingsworth
Chief Content Officer
Gulrukhsar Jiwani
MS RD LDN
Nutrition Technical Manager
David Johnson
VP, Retail Sales
Kate Looft
VP, Human Resources & Customer Care
Elana Margolis
Director, Public Relations
Olga Opalko
Director, Quality Assurance
Zander Parkinson
Director of Sales and Business Development
Thomas Parkinson
Founder, Chief Product Officer
Andrew Parkinson
Founder, Chief Executive Officer
Charlotte Perkins
MS
Nutrition Specialist
Emma Robitaille
Marketing Specialist
David Sametz
Chief Customer Officer
Judy Seybold
MS, RD, LD, CLC
Chief Nutrition Officer
Tony Stallone
VP, Merchandising & Business Development
Jane Szczepaniak
Director of Content & Administration
Vlad Tchompalov
Senior Front-end Software Engineer
Jessica Tea
MBA, RDN
Senior Nutrition Specialist
Jon Wilson
Chief Data Officer
Laurie Zinick
VP, Product Data & Analytics
Judy Seybold
MS, RD, LD, CLC
Chief Nutrition Officer
Andrew Parkinson
Founder, Chief Executive Officer
Thomas Parkinson
Founder, Chief Product Officer
Jon Wilson
Chief Data Officer
Tim Franklin
Chief Technology Officer
Pierce Hollingsworth
Chief Content Officer
John Furton
Chief Operating Officer
David Sametz
Chief Customer Officer
Laurie Zinick
VP, Product Data & Analytics
Kate Looft
VP, Human Resources & Customer Care
David Johnson
VP, Retail Sales
Kevin Billings
VP, Sales - Data Management
Tony Stallone
VP, Merchandising & Business Development
Thomas Parkinson
Founder, Chief Product Officer
Jon Wilson
Chief Data Officer
Tim Franklin
Chief Technology Officer
Daniel Branca
Design
Vlad Tchompalov
Senior Front-end Software Engineer
Olga Opalko
Director, Quality Assurance
Ben Brower
Data Engineer
Judy Seybold
MS, RD, LD, CLC
Chief Nutrition Officer
Gulrukhsar Jiwani
MS RD LDN
Nutrition Technical Manager
Charlotte Perkins
MS
Nutrition Specialist
Natalie Hamrick
RDN, LD
Nutrition Specialist
Tammy Hoffman
RD, SNS
Nutrition Database Manager
Jessica Tea
MBA, RDN
Senior Nutrition Specialist
Bracha Brown
Nutrition Specialist
David Sametz
Chief Customer Officer
David Johnson
VP, Retail Sales
Kevin Billings
VP, Sales - Data Management
Tony Stallone
VP, Merchandising & Business Development
Zander Parkinson
Director of Sales and Business Development
Pierce Hollingsworth
Chief Content Officer
Jane Szczepaniak
Director of Content & Administration
Elana Margolis
Director, Public Relations
Emma Robitaille
Marketing Specialist
John Furton
Chief Operating Officer
Laurie Zinick
VP, Product Data & Analytics
Leona Cannon
Data Ops Manager

Medical Advisory Board

Christianna Moran
MS, RDN, LDN
Michelle Routhenstein
MS, RDN, CDE, CDN
Judy Seybold
MS, RDN, LD, CLC
Chair
Beth Stark
RDN, LDN
Carina Venter
PhD, RD
Kathleen Zelman
MPH, RDN, LD

Directors and Advisors

Bruce Crain

Director

Comvest Partners, Executive Partner

Bruce Crain is an operating executive and consultant with broad branded and licensed consumer products and multi-channel distribution experience within public and private companies. He has served as president and CEO of public and private companies, and currently provides board, consulting and due diligence support to private equity, credit providers, and family office sponsors, where he advises primarily on consumer-oriented and ecommerce investments, organizational development, and strategic growth opportunities. He currently serves on the Board of Directors for Comvest Partners portfolio companies Renovation Brands, LLC, and BEL USA, LLC.

Among his various executive and board roles, Bruce was a consultant with McKinsey & Company; CEO, President, and Board member of the juvenile products businesses of Russ Berrie, Inc. and Kid Brands, Inc.; Group President of the multi-channel home décor company Blyth, Inc.; and CFO of private-equity-backed Home Innovations, Inc. Bruce has extensive leadership experience managing founder-led businesses and multi-divisional corporations that have been formed through industry roll-ups and integrations. He previously was Executive Chairman of private-equity-owned RugsUSA, Inc., and Chairman of private-equity-owned KidKraft, Inc. Earlier in his career, Bruce was in the investment management and artificial intelligence industries.

Bruce has a B.A. in Economics and Government from Wesleyan University in Connecticut and an M.B.A. from Stanford University in California. He lives in New York City and Connecticut with his wife and their son.

Pete Wilkins

Director

Hyde Park Angels, Managing Director

Pete Wilkins is a purpose-driven leader committed to creating a positive impact on the world. Today, Pete leads Hyde Park Angels (HPA), one of the most active and successful early-stage venture investor groups in the country. He and his firm have helped create billions of dollars of value, but more importantly, he has helped founders manifest their purpose into incredible companies that are changing the world.

Prior to HPA, Pete was a critical part of two technology startups that sold and IPO’d for more than $2.8 billion. He later went on to lead the turnaround of a medical education company from record losses to record profits and built one of the premier online physician education communities, which was followed by starting a double-bottom line company focused on college attainment for Latino families.

Based on his experiences over the course of his life and career, he has put all of his tried-and-true practices into one platform, Purpose First Entrepreneur. The forthcoming book and online resources offer a lifetime of lessons and research into key principles that people can use to lead and live more purposefully, ultimately helping them capitalize on their purpose, turn it into a business, and manifest success and measurable outcomes in everyday life.  

Pete serves as an advisor to many entrepreneurs, sits on several boards, and is actively engaged in building Chicago’s entrepreneurial community. He frequently speaks and writes about investing in people and companies for Forbes, VentureBeat and Thrive Global. In recognition of his contributions, Pete has been named one of the Top 100 Chicago Innovators by Chicago Tribune, 50 on Fire by ChicagoInno, winner of Illinois Technology Association CityLIGHTS Industry Champion Award, and the Chicago Innovation Award.

Anni Ylagan

Director

Valor Equity Partners, Principal

Anni Ylagan is a Principal at Valor Equity Partners. In her role, Anni oversees the team that supports Valor portfolio companies with revenue generation and manages executive relationships with Valor’s Strategic Limited Partners.

Prior to joining Valor, Anni worked at Starbucks Corporation within the retail operations and corporate strategy teams where she was responsible for re-engineering the supply chain for more than 250 stores in New York City and developing the company’s global strategic plan alongside the Chief Strategy Officer. Anni has also worked within the operations groups at The Engine (VC at MIT focused on early-stage technology companies) and ZX Ventures (Corporate VC at Anheuser-Busch). Prior to focusing her career on the food industry, Anni spent six years as a management consultant focused on transforming human capital practices at luxury retailers and managing the development of security software for U.S. federal agencies.

Anni received an MBA from the Massachusetts Institute of Technology (MIT) and a BBA in Management from The George Washington University.

John Lewis

Advisor

InMoment, Executive Chairman / Madison Dearborn Partners, Executive Partner

John Lewis is an Operating Partner at Madison Dearborn Partners (MDP), where he oversees the strategy behind investments in Information Services, Data and Analytics businesses. The initial thesis yielded a multi-acquisition strategy in the Customer Experience Software and Analytics space and specifically in support of Salt Lake City-based InMoment. John is the Executive Chairman of InMoment while continuing to lead MDP efforts into broader Data and Software investments.

Before joining MDP, John served as Global President of Nielsen Holdings PLC, where he oversaw the Global “Buy” business and the ex-U.S. “Watch” business, which comprised approximately two-thirds of Nielsen's $6 billion of revenue. During his time at Nielsen, John ran the North American “Buy” business, and both the Latin American “Buy” and “Watch” businesses, leading each of these segments to both accelerated revenue growth and enhanced profitability. He also completed and successfully integrated more than 10 strategic acquisitions.

Prior to Nielsen, John was CEO of Knowledge Networks, a venture capital-backed start-up where he succeeded the founding CEO and led its transformation into a more differentiated provider of specialized market research. John also held an earlier role at Nielsen, where he was the Chief Marketing Officer and the #2 executive in the North American business turnaround from 1995-1999. Prior to his career in information services, John led the Consumer Products division at The NutraSweet Company.

John received his B.A. at Princeton University and an M.B.A. from Northwestern University Kellogg School of Management.

CLIENT DASHBOARD

Welcome back, Matt!

$25,000

Starting budget

$5,030

Total spend

21 June 2019

Target launch
Random donut chart

Project Overview

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To the right, you'll find a live preview of your site. Please take some time to look it over, and submit your thoughts via the chat.

You can check in for updates at any time.

Testing

ETA: June 10th

Prototyping

ETA: May 10th

Ideation

ETA: April 25th

Definition

In Progress: March 15th

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Static and dynamic content editing

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Research

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.